Cookie Policy

This policy details how Lumyri uses cookies, cookie-like files and other technologies which may enable tracking of user activities on its websites, e.g. Local Shared Objects, also known as “Flash cookies”, web beacons etc. We refer to these generically as “cookies”.

  1. What are cookies and how do they work?

    Cookies are small files that are sent to and stored in your computer by the websites you visit. Cookies are stored in your browser’s file directory. Next time you visit the site, your browser will read the cookie and relay the information back to the website or element that originally set the cookie. First-party cookies are set by the website you are visiting directly. They allow website owners to collect analytics data, remember language setting and perform other useful functions that help provide a good user experience. Third-party cookies are cookies used within our services which are set by other organizations. To learn more about these technologies and how they work, please see e.g.

    On their own, cookies do not personally identify you. Unless you choose to identify yourself to Lumyri, such as by creating an account or providing your name or email address on a web form, Lumyri will not attempt to link this data to you personally.

    • Why does Lumyri use cookies?

      At Lumyri domains, we use cookies to offer you a smoother experience, and for the purposes shown below. View your options for managing cookies in the next chapter. Our Privacy Policies, available at, explain how we protect your privacy in our use of cookies and other information.

      • Basic functions

        These cookies are essential for running our web sites and are key to providing you a seamless experience.

        You can navigate uninterrupted e.g. by remembering language and country choices you’ve made and by preserving authentication to secure parts of the domain. These cookies also remember products of interest when you are redirected to a payment site for a possible purchase.

      • Providing a better website experience

        These cookies enable us to improve our websites and business processes by looking at how our websites are used.

        We do analytical profiling to understand e.g. unique users reading a particular article (to know what is popular), if a video file was viewed or abandoned half way through, or the effectiveness of our recruitment campaigns. We also look at where content is accessed so we know how to arrange our sites for optimal user experience. We count clicks on “Like” and “Tweet” plugins and what content from our sites was shared or referenced. We may conduct A/B testing on our websites.

      • Delivering more of the content you like

        These cookies help make the content you view and receive as personalized as possible, for example by showing you targeted banners and relevant recommendations.

        We examine what type of reference was used to reach our sites, e.g. an email campaign or a link from a referral site, so we can estimate the effectiveness of our promotions and advertising campaigns.

      • Promoting relevant offers (including third-party cookies)

        We use these cookies to dynamically serve Lumyri ads on both Lumyri and selected third party websites.

        Currently, we also host third party advertising on Lumyri offerings through 24/7 Real Media, Facebook or MoPub. These ads are not provided by Lumyri. We may expand third party advertising to other Lumyri sites and offerings in future.

        Our domains may also include elements that set cookies on behalf of a third party, e.g. a “Like”-button from Facebook or a “Tweet”-button from Twitter. We may also use pixel tracking to provide a reference ID from your visit back to the site from where you were referred.

    • What is our legal basis for processing your Personal Data?

      Cookies and pixel tracking are set in our sites and offerings based on your consent.

      • How can I manage cookies?

        There are several methods available to permit you to manage cookies.

        You can review the options available to manage cookies in your browser. The browser can be used to manage cookies relating to basic functions, providing a better website experience, delivering more of the content you like, and promoting relevant offers. Different browsers use different ways to disable cookies, but they are usually found under a Tools or Options menu. You can also consult the browser’s help menu. In addition to cookie management, browsers usually let you control files similar to cookies, for example Local Shared Objects, e.g. by enabling the browser’s privacy mode.

        You may also use cookie management tools provided on Lumyri websites to manage cookies relating to providing a better website experience, delivering more of the content you like, and promoting relevant offers. Depending on where you are accessing the Lumyri websites from, these tools may appear when you first visit a Lumyri website. They are also available through a link in the website footer where applicable.

        Disabling cookies may prevent you from using certain parts of Lumyri websites. If you delete your cookies from the browser, you may need to remember to re-install opt-out cookies and re-select your preferences in the cookie management tools provided on Lumyri websites.

        • How long do we keep the information?

          It depends based on the type of cookies. Session cookies expire when you close the browser. Persistent cookies, including Local Shared Objects (“Flash cookies”), have typical expiration dates ranging from two months up to a couple of years. Where you have chosen to be identified, data collected from cookies may be retained as part of your interest profile. Any retained data will be subject to the Lumyri Privacy Policy.

          • What else should you know?

            Lumyri may from time to time change this Policy. However, if this Policy is changed in a material, adverse way, Lumyri will post a notice advising of such change at the beginning of this Policy and on this site's home page. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.

            • Contact Lumyri

              Lumyri would love to hear any questions, concerns, or feedback about this privacy policy or Lumyri’s data protection practices. Please contact Lumyri at